Case Study




Nation broadcasting is one the UK’s fastest-growing media companies, owning a portfolio of national, regional and local commercial radio stations. Their reach is over 800,000 listeners every week (RAJAR Q1, 2022).  Spoke have worked with Nation over a two-year period to provide syndicated mobile competitions across a range of their brands.

What we did

The flexible nature of Spoke’s solution means Nation can run competitions across one, or many of their stations.  This is a key requirement as the demographics are different depending on the type of station and geographical area.  For example, they cover Nation Radio, Breezy Radio and Dragon Radio in Wales, and in Scotland Nation Radio in Glasgow and Edinburgh. In England, they broadcast Nation Radio and Breezy Radio across London and the South East, Sun FM covering Sunderland, Wearside and County Durham, Greatest Hits Radio and Hits Radio across the South Coast, Greatest Hits Radio* in Hull and East Yorkshire and Ipswich and Suffolk.

The outcome

Spoke utilise a range of mobile shortcodes and keywords to provide a quick solution to their Cash, Sports and Holiday giveaways. Winners are selected using our compliant tools; this provides a quick turnaround of the winning entrants which can feature live as part of the radio show content shortly after the competitions close.

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