What we did
In October 2022 it launched a sponsored competition to win £10k. A recording of a sentence from a celebrity was played to the listener, and a word from the sentence was edited out. The listener was asked to guess the missing word. Spoke provided a £1 premium SMS code for listeners to text in for their chance to be chosen to broadcast their guess on air. We provided a randomly selected shortlist of callers each day. On day one, the prize pot was £500 and grew by £100 each weekday until the prize pot reached the £10,000 maximum.