Case Study
DMGT
Easter Egg Hunt
Background
In 2010 Spoke approached DMGT with a new concept – The Big Easter Egg Hunt. The following year, it launched and proved to be one of the most successful campaigns to date. Other print titles loved the idea, and followed with their own version of the Easter Hunt.
What we did
Running in the Daily Mail and the Mail on Sunday, readers must locate eggs hidden throughout the paper, each containing a different letter. Together the eggs spell out a word related to Easter. Readers can then enter their answer by calling our phonelines, sending an SMS or entering online.
The outcome
It remains a popular, highly lucrative promotion, and is still going strong over 10 years later.
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